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    Beautiful enough for everlasting love

    Social media analysis reveals Europe's most popular spots for marriage proposals

    The magical moment of the marriage proposal - a moment that should be remembered forever. But before the decisive words "Will you marry me?" are spoken, the following questions usually circle in your head: When is the right time? How should I organize the proposal? And last but not least: Where should this special moment take place? Whether with a view of the sea, high up in the mountains or in front of world-famous landmarks: The right backdrop helps to make this moment unforgettable.

    In the run-up to Valentine's Day, the leading tour operator for wellness and health retreats SpaDreams has researched which places in Europe are particularly popular for popping the question according to the international Instagram community. As part of a comprehensive social media analysis, the 100 most popular sights in Europe were examined based on the frequency with which shots of the big moment were shared on Instagram under #engagement, #engaged, #proposal and #propose . In total, over 600,000 hashtags were included in the ranking.

    Key Findings·Top spots UK & Ireland·Map for UK & Ireland·Top 10 Europe·Overall ranking Europe·Map Europe·Methodology·Further links

    Key Findings

    • Romantic classic at the top: The Eiffel Tower takes first place in the ranking with over 85,000 engagement posts, making it Europe's most popular backdrop for a marriage proposal.
    • Greek island romance in second place: Santorini secures second place and once again confirms its reputation as one of the most romantic places in Europe.
    • Italy dominates the top 10: With Lake Como, the Dolomites, the Trevi Fountain and Sardinia, four of the ten most popular marriage proposal spots are in Italy.
    • London comes as a surprise: with three sights in the top 10, the British capital turns out to be a real engagement hotspot - even overtaking the "City of Love".
    • Neuschwanstein Castle as the first German representative: Among international romantic vacationers, the Bavarian fairytale castle is the most popular place for marriage proposals in Germany, reaching 25th place in a European comparison.

    The most popular sights for marriage proposals in the UK and Ireland

    RankingLandmarkCountryTotal amount #
    5Big BenUnited Kingdom20509
    6Tower BridgeUnited Kingdom17437
    8London EyeUnited Kingdom15527
    15Hyde ParkUnited Kingdom9302
    17Buckingham PalaceUnited Kingdom7810
    20Cliffs of MoherIreland7137
    21Edinburgh CastleUnited Kingdom6411
    28Covent GardenUnited Kingdom4482
    39StonehengeUnited Kingdom3652
    40The ShardUnited Kingdom3635
    42Windsor CastleUnited Kingdom3560
    46St Patrick's CathedralIreland3397
    47Loch NessUnited Kingdom3198
    48AnfieldUnited Kingdom3037
    49Tower of LondonUnited Kingdom2999
    53Borough MarketUnited Kingdom2682
    55Royal Albert HallUnited Kingdom2654
    57Westminster AbbeyUnited Kingdom2312
    58Blenheim PalaceUnited Kingdom2104
    61Sky GardenUnited Kingdom1808
    66King's CrossUnited Kingdom1529
    68Chatsworth HouseUnited Kingdom1448
    69St James ParkUnited Kingdom1428
    73Hampton Court PalaceUnited Kingdom1101
    77Trafalgar SquareUnited Kingdom1001
    85Warwick CastleUnited Kingdom791
    88The O2United Kingdom717

    Map of the most popular spots for marriage proposals in the UK and Ireland

    The top 10 most popular spots for marriage proposals in Europe

    1st place: Eiffel Tower - France

    It has already conquered millions of hearts and is still considered the most iconic symbol of love in Europe: the Eiffel Tower.

    It should therefore come as no surprise that the landmark of the"City of Love" is the most popular background motif for a marriage proposal with a total of 85,890 shared photos . The most popular photo spots with a view of the famous building include Trocadéro Square and the Pont Alexandre III bridge.

    If you want a little more privacy for the big moment, you can find it on a walk along the Seine, in the Avenue de Camoëns or during a romantic dinner in one of the restaurants with a view of the Eiffel Tower.

    2nd place: Santorini - Greece

    Snow-white houses, the typical blue domes and the endless view over the deep blue Aegean Sea: Santorini is made for great emotions - and for the moment that changes everything. With a total of 81,720 shared photos, the Cyclades island takes second place in the ranking.

    One of the Instagram community's favorites is a proposal in the villages of Oia and Fira against the dramatic backdrop of the caldera as the sun slowly sinks into the sea, revealing what is probably Greece's most famous sunset.

    If you want to escape the mainstream, Pyrgos with its winding alleyways, the small church of Profitis Ilias or the white lighthouse of Cape Akrotiri offer more tranquillity and more room for romance.

    3rd place: Lake Como - Italy

    It doesn't always have to be the sea: Lake Como in northern Italy proves that a lake can also be the stage for the perfect marriage proposal, securing third place with an impressive 63,760 engagement posts.

    The lake capital of Como itself boasts a romantic old town full of winding alleyways. But for many couples, the real magic lies in the smaller towns around the lake, above all Bellagio, the "Pearl of Lake Como", which provides the perfect backdrop for saying "I do" with its imposing villas and the best view of the sun setting over the lake.

    4th place: Dolomites - Italy

    With their wild natural landscape, dramatic cliffs and green alpine meadows, the Dolomites offer plenty of space for intimacy away from the hustle and bustle. As a paradise for outdoor enthusiasts, the conditions here are ideal for elegantly turning a shared hobby into a marriage proposal.

    There is no shortage of impressive backdrops: the turquoise-blue Lake Braies, Lake Sorapis, Lake Carezza and the vast landscapes of the Alpe di Siusi are particularly popular.

    The Villnöss Valley with the small church of St. Johann in front of the striking Geisler mountains also often serves as a romantic stage for getting down on one knee. With 27,128 shared proposal photos, the Dolomites are in fourth place.

    5th place: Big Ben - United Kingdom

    The analysis shows: London can do romance. Three sights in the British capital make it into the top ten most popular backdrops for marriage proposals.

    However, with 20,509 engagement photos shared, Big Ben is the undisputed favorite. As one of the most photographed landmarks in Europe, the British cultural icon adds an extra dose of history and symbolism to the big moment.

    The question of all questions is particularly common on or next to Westminster Bridge with Big Ben and the Houses of Parliament as an unmistakable background panorama.

    6th place: Tower Bridge - United Kingdom

    With 17,437 Instagram posts, Tower Bridge is right behind Big Ben in sixth place. Some kneel down directly on the bridge itself with a panoramic view over the Thames.

    Others prefer to keep it intimate and take a walk along the promenade to find a quiet spot with the famous bridge in the background.

    And still others dare to propose on the glass skywalk 42 meters above the water. One thing is certain in any case: one look at the photo taken here will bring the moment back to life years later.

    7th place: Trevi Fountain - Italy

    Rome, also known as the eternal city, is the perfect place to proclaim eternal love. Although the Italian capital has no shortage of romantic backdrops, it is the Trevi Fountain in particular that has won over the most couples. This is proven by the total of 16,404 engagement photos on Instagram, which put it in seventh place .

    However, with its baroque architecture and imposing statues, it is not only a feast for the eyes, there is also a very special tradition behind the fountain: according to legend, anyone who throws three coins into the water with their right hand over their left shoulder is sealing a marriage.

    8th place: London Eye - United Kingdom

    High above the rooftops of the British capital, the big moment is literally taken to a new level: On the London Eye, lovers can say "I do" at lofty heights on one of the highest Ferris wheels in the world while enjoying the view of the skyline.

    But many couples also choose to propose in a quieter spot along the Thames with the London Eye as a backdrop, such as the South Bank, Jubilee Gardens or Victoria Embankment Gardens. With 15,527 engagement photos shared , the London Eye is in eighth place.

    9th place: Palace of Versailles - France

    Feeling like Prince Charming and a fairytale princess for once in your life - this dream can become reality with a proposal at the Palace of Versailles. And quite a few people are apparently pursuing this dream, because with 13,042 engagement photos published on Instagram, Versailles ranks ninth among the most popular marriage proposal spots.

    As the palace is usually well attended, the extensive gardens are often used as the backdrop for the big moment. On 77 hectares, there are many quiet and romantic spots with a view of the palace or one of the artistically designed fountains where the engagement ring can be broken in peace and quiet.

    Place 10: Sardinia - Italy

    Gorgeous beaches, hidden bays, the deep blue sea and la dolce vita: Sardinia combines everything that many couples associate with romance. The island has already been hashtagged 11,591 times on Instagram with the theme of engagement.

    With around 1,800 kilometers of coastline, Sardinia offers countless backdrops to put the icing on the cake with a proposal, whether over a glass of Sardinian wine on a terrace with a sea view, on a secluded beach or on a romantic boat trip at sunset.

    The tenth place shows once again that a vacation together offers the ideal setting for many couples to take the next big step.

    Overall ranking of the most popular spots for marriage proposals in Europe

    The 100 most popular sights for marriage proposals in Europe

    RankingLandmarkCountryTotal amount #
    1Eiffel TowerFrance85.890
    2SantoriniGreece81.720
    3Lake ComoItaly63.760
    4DolomitesItaly27.128
    5Big BenUnited Kingdom20.509
    6Tower BridgeUnited Kingdom17.437
    7Trevi FountainItaly16.404
    8London EyeUnited Kingdom15.527
    9Palace of VersaillesFrance13.042
    10SardiniaItaly11.591
    11Arc de TriompheFrance10.917
    12Acropolis of AthensGreece10.764
    13ZakynthosGreece10.220
    14Mont BlancFrance9.850
    15Hyde ParkUnited Kingdom9.302
    16Lake GardaItaly8.128
    17Buckingham PalaceUnited Kingdom7.810
    18MatterhornSwitzerland7.214
    19PantheonItaly7.146
    20Cliffs of MoherIreland7.137
    21Edinburgh CastleUnited Kingdom6.411
    22AzoresPortugal6.344
    23LofotenNorway5.532
    24Champs-ÉlyséesFrance5.228
    25Castle NeuschwansteinGermany5.194
    26GozoMalta5.088
    27AlhambraSpain4.589
    28Covent GardenUnited Kingdom4.482
    29SyltGermany4.384
    30ParthenonGreece4.379
    31Mont Saint-MichelFrance4.361
    32Zaanse SchansNetherlands4.322
    33Duomo di MilanoItaly4.240
    34Spanish StepsItaly4.197
    35Park GüellSpain4.089
    36Morskie OkoPoland3.770
    37ZugspitzeGermany3.713
    38EibseeGermany3.666
    39StonehengeUnited Kingdom3.652
    40The ShardUnited Kingdom3.635
    41Casa de CampoSpain3.608
    42Windsor CastleUnited Kingdom3.560
    43Prague CastleCzech Republic3.531
    44TegernseeGermany3.493
    45ColloseumItaly3.455
    46St Patrick's CathedralIreland3.397
    47Loch NessUnited Kingdom3.198
    48AnfieldUnited Kingdom3.037
    49Tower of LondonUnited Kingdom2.999
    50LindauGermany2.966
    51Basílica de la Sagrada FamíliaSpain2.736
    52NyhavnDenmark2.730
    53Borough MarketUnited Kingdom2.682
    54KeukenhofNetherlands2.655
    55Royal Albert HallUnited Kingdom2.654
    56ChiemseeGermany2.650
    57Westminster AbbeyUnited Kingdom2.312
    58Blenheim PalaceUnited Kingdom2.104
    59Palais GarnierFrance2.019
    60Union SquareRumania1.831
    61Sky GardenUnited Kingdom1.808
    62KorfuGreece1.709
    63Blue Lagoon IcelandIceland1.679
    64Piazza San MarcoItaly1.549
    65Casa BatllóSpain1.536
    66King's CrossUnited Kingdom1.529
    67Piazza NavonaItaly1.524
    68Chatsworth HouseUnited Kingdom1.448
    69St James ParkUnited Kingdom1.428
    70Le MaraisFrance1.317
    71Fiordo di FuroreItaly1.134
    72Quinta da RegaleiraPortugal1.127
    73Hampton Court PalaceUnited Kingdom1.101
    74La RamblaSpain1.057
    75Cologne CathedralGermany1.048
    76The Centre PompidouFrance1.022
    77Trafalgar SquareUnited Kingdom1.001
    78Belém TowerPortugal1.000
    79Castel Sant'AngeloItaly958
    80MarienplatzGermany940
    81Allianz ArenaGermany878
    82Jardin du LuxembourgFrance838
    83Casa MilàSpain835
    84Arena di VeronaItaly820
    85Warwick CastleUnited Kingdom791
    86GiethoornNetherlands776
    87East Side GalleryGermany722
    88The O2United Kingdom717
    89Schönbrunn PalaceAustria707
    90Caminito del ReySpain649
    91VondelparkNetherlands647
    92Plaza MayorSpain629
    93Ulmer MünsterGermany519
    94Heineken ExperienceNetherlands500
    95Circus MaximusItaly481
    96Gran ViaSpain418
    97Brandenburg GateGermany406
    98Checkpoint CharlieGermany347
    99Sainte-ChapelleFrance328
    100LX FactoryPortugal289

    Map of the most popular spots for marriage proposals in Europe

    The interactive map shows the 100 top sights for marriage proposals in Europe at a glance and provides a quick overview of their geographical distribution. This allows you to see at a glance which countries, cities or regions are particularly popular for marriage proposals.

    Methodology

    SpaDreams conducted a comprehensive social media analysis for the rankings of the most popular spots for marriage proposals in Europe and Germany. The European ranking was based on a list of the most popular attractions in Europe , of which the top 100 were analyzed by search volume. To determine the popularity as a venue for engagements, SpaDreams specifically analyzed Instagram posts with the hashtags #engagement, #engaged, #proposal and #propose in combination with the respective English name of the attraction for each attraction. The evaluation was carried out using a so-called site query on Google, whereby the number of hits for the individual hashtags per attraction were added together and resulted in the respective total number of relevant posts. A total of over 600,000 hashtags were included in the European analysis.

    Similarly, a list of the 70 most popular sights in Germany by search volume was used for the German ranking. For each attraction, Instagram posts with the hashtags #marriageproposal, #engagement and #engaged in combination with the respective name of the attraction were also analyzed using site queries on Google. Here, too, the number of hits for the individual hashtags per attraction were added together and added to the total number of relevant posts. Around 66,000 hashtags were included in the analysis for Germany.

    Ambiguous hashtags and attractions that fall into the categories of theme parks, museums or memorials were not included. Sights in Turkey, Russia, Ukraine and Belarus were also excluded. The cut-off date for data collection was January 20, 2026.

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